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Fallout Merchandise

Commercial Freelance - Bethesda

Brief

To design packaging for a range of die-cast model cars that were released in 2019 as merchandise for the newly-released Bethesda sci-fi game Fallout 76.

 

My Contributions

Aside from the packaging itself (both a monochrome inner box and a full-colour sleeve) for both vehicles - Fusion Flea and Pick-R-Up - I also devised a concept that brought the packaging into the world and canon of the game itself. I also designed the (yellow) livery of the two limited edition versions, and created a set of enamel pins that form an image with the full set is collected. Finally, I used 3D modelling and rendering to bring the packaging to life and use for marketing purposes before the boxes were physically printed.

 

Reception

Despite a lukewarm reception to the game itself, the reaction to the die-cast model merchandise was overwhelmingly positive. The limited edition run of both Flea and Pick-R-Up sold out within minutes and over 12,000 of the standard versions have been sold overall worldwide.

Fusion Flea / Flying Flea

Pick-R-Up / Pick-U-Up

barnardojames@gmail.com

Fallout Merchandise

Commercial Freelance - Bethesda

Brief

To designed packaging for a range of die-cast model cars that were released in 2019 as merchandise for the newly-released Bethesda sci-fi game Fallout 76.

 

My Contributions

Aside from the packaging itself (both a monochrome inner box and a full-colour sleeve) for both vehicles - Fusion Flea and Pick-R-Up - I also devised a concept that brought the packaging into the world and canon of the game itself. I also designed the (yellow) livery of the two limited edition versions, and created a set of enamel pins that form an image with the full set is collected. Finally, I used 3D modelling and rendering to bring the packaging to life and use for marketing purposes before the boxes were physically printed.

 

Reception

Despite a lukewarm reception to the game itself, the reaction to the die-cast model merchandise was overwhelmingly positive. The limited edition run of both Flea and Pick-R-Up sold out within minute and over 12,000 of the standard versions have been sold overall worldwide.

barnardojames@gmail.com

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