Commercial Branding Freelance
Orbitology (2020) - New B2B ophthalmology software developed by Glassworks VFX; I was tasked with creating its visual identity. I designed a roundel based on an eye, and created a lensing effect when combined with the full name: (O)rbitology.
Graham Greene Trust (2019) - Was commissioned to design a new logo that 'combined modern and traditional styles'; I used the 'GG' monogram to overlay a traditional-looking serif G with a contemporary sans-serif G.
New Era Fuels (2016) - UK branch of multi-billion-dollar oil giant PETRONAS. I pitched the idea of a company-wide re-brand (with my logo concept) and implemented it company-wide over a 2-year period.
Anglia Fuel (2018) - A regional home-heating oil company in East Anglia. Client wanted a very 'traditional feel' that incorporated the East Anglia Knight - a widely recognised emblem of the region - to establish the new company as just as notable and reliable as its older competitors.
Other Examples - I have created, designed or evolved identities for a wide range of brands, incl. incipient start-ups, SMEs, charities, all the way to international conglomerates.