Store, Pour, Recycle
Commercial Job - Fuelbox Ltd.
To reinvigorate the Fuelbox brand with a new branding campaign to roll-out on all marketing material.
I wrote and designed a slogan - ‘Store, Pour, Recycle’ - and used motion graphics to bring it to life. I designed ~50 accompanying icons in the same style to expand the brand and evolved the packaging design of the product itself, which I 3D modelling and textured to feature on all marketing material (incl. email campaigns, socials and printed leaflets and brochures) before the boxes were physically printed. I later created an expo stand that was printed for a show stand in 2019, designed wireframes for web/mobile, and extended the packaging range to include several other Fuelbox products.
The months immediately following the visual-identity change saw the sharpest revenue increase in the company's history and an 80% increase in client interest. Six months after the re-brand launch, a deal was secured to ship the Fuelbox internationally; to Spain and Norway.
My Updated Fuelbox